pile of books
02 December 2025

The one with 90 day plan - The Resilient Restaurant series

Introduction

 

After a year of closures, cost shocks, and shifting guest expectations, many independent operators know something has to change—but struggle to turn big strategic ideas into concrete, week‑by‑week action. Industry research shows that restaurants implementing structured 30‑60‑90 day plans for systems and people achieve faster performance gains, lower turnover, and more stable margins than those relying on ad‑hoc fixes (RestaurantOwner.com, 2025; Hcareers, 2024; PoachedJobs, 2025). This final article in The Resilient Restaurant series translates the previous six themes into a practical, time‑bound roadmap you can execute over the next 90 days.

 

Why 90 Days?

 

In organisational psychology and hospitality management, 90‑day horizons are widely used because they are long enough to see measurable change, but short enough to maintain urgency (Indeed, 2025; Hcareers, 2024). In restaurants, most staff attrition and system failures occur in the first 90 days of a change or a new hire, making this window critical for establishing habits and expectations (PoachedJobs, 2025; OysterLink, 2025).

A well‑designed 90‑day plan lets operators:

  • Focus on a small number of high‑leverage projects rather than scattered initiatives.

  • Align owners, managers, and front‑line teams around visible goals.

  • Build a performance “flywheel” using a tight KPI set rather than dozens of disconnected metrics (The KPI Institute, 2025).

 

Core KPIs for a 90‑Day restaurant transformation

Before designing actions, operators must decide how success will be measured. Sector guidance for 2025 highlights a cluster of KPIs that best capture both financial health and guest experience (The KPI Institute, 2025; GoAudits, 2025; INTELITY, 2025):

  • Revenue per available seat hour (RevPASH).

  • Average spend per head.

  • Labour cost as a percentage of net sales.

  • Food cost / gross margin and waste percentage.

  • Guest satisfaction score (CSAT) and review ratings.

  • Staff 90‑day retention.

Critically, transformation efforts should track a small, balanced set across revenue, cost, guest, and people outcomes. Over‑indexing on a single metric (for example, labour cost) without considering experience and retention can create apparent short‑term gain and real long‑term damage (Food Council UK, 2024; Zellis, 2025).

Days 1–30: Stabilise and see clearly

The first month is about diagnosis, quick wins, and restoring control.

  1. Financial and operational audit
    Gather 8–12 weeks of data: daily sales, labour hours, key cost lines, voids/discounts, and waste. Many independent operators discover leakages—untracked comps, over‑portioning, under‑utilised seats—that erode margin silently (Food Council UK, 2024).

  2. Menu and margin scan
    Identify:

  • Top 10 selling items and their true gross margin.

  • High‑cost, low‑volume items for potential removal.

  • Opportunities for minor engineering: portion adjustments, add‑on prompts, or price realignment (Flipdish, 2025; Food Council UK, 2024).

  1. People and onboarding reset
    Research indicates that structured 30‑day onboarding plans can halve 90‑day quits, which directly stabilises service quality and reduces recruitment costs (PoachedJobs, 2025; Hcareers, 2024). Actions in this period should include:

  • Clear role descriptions and checklists at each station.

  • A simple “buddy” system for new hires.

  • One short, focused pre‑shift training element per day.

Critical view: Many operators attempt to “innovate” too early—new concepts, new menus—before stabilising operations. Without basic data clarity and consistent onboarding, later changes simply add complexity (Food Council UK, 2024).

Days 31–60: Optimise the core engine

With baselines established, the second month focuses on tightening systems and improving the guest journey.

  1. Service journey redesign
    Map the end‑to‑end guest journey—from discovery to review—identifying friction points: slow greeting, wait times, payment bottlenecks, confusing digital flows (OpenTable, 2025; RestaurantOnline, 2025). Targeted fixes might include:

  • Smoother reservation and confirmation messages.

  • Tighter pacing and communication between floor and kitchen.

  • Clearer signposting for digital ordering or payment.

  1. Technology that helps
    Industry evidence suggests that the most effective tools are those that remove friction and free staff time for human interaction: integrated POS, basic inventory systems, simple rota tools, and guest feedback platforms (UKHospitality, 2025; INTELITY, 2025). The 31–60 day window is ideal for:

  • Implementing one or two carefully chosen systems.

  • Training staff not only on “how” but “why”—how tech supports better service.

  1. Revenue architecture and pricing
    Using the first 30 days of data, adjust:

  • Opening hours to match demand.

  • Promotions and upsell prompts.

  • Allocation of seats between walk‑ins, reservations, and events.

Quick‑service and full‑service venues that align trading patterns with demand using RevPASH and similar metrics see significant uplift in revenue per shift (The KPI Institute, 2025; Flipdish, 2025).

Critical view: Technology can also create new failure points if adopted without sufficient training or if it conflicts with guest expectations. Operators should test on limited time slots or sections before full roll‑out and monitor guest feedback closely (OpenTable, 2025; INTELITY, 2025).

 

Days 61–90: Embed culture and build repeatable habits

The final month shifts from project mode to habit formation and culture.

  1. Standard operating procedures (SOPs) and checklists
    By this stage, key processes—opening, closing, service steps, prep, and cleaning—should be captured in simple, visible SOPs. Best practice is to:

  • Store checklists digitally with QR codes at each station.

  • Assign clear ownership for each task and spot‑check regularly (GoAudits, 2025; RestaurantOwner.com, 2025).

  1. Leadership and communication routines
    Research on new managers and hospitality supervisors highlights the value of consistent 1:1s, pre‑shifts, and feedback loops in sustaining performance improvements (Hcareers, 2024; LeadDev, 2025). Within days 61–90:

  • Implement weekly manager check‑ins focused on KPIs, issues, and wins.

  • Make pre‑shifts non‑negotiable: 10–15 minutes daily to align on menu changes, priorities, and guest insights.

  • Recognise and reward behaviours that embody the new standards.

  1. Guest and staff feedback as ongoing input
    Structured collection of reviews, NPS, and internal feedback helps ensure that improvements are not one‑time campaigns but continuous learning processes (GoAudits, 2025; Food Council UK, 2024). Simple mechanisms include:

  • Post‑visit emails asking one or two focused questions.

  • Staff suggestion channels where frontline teams propose operational tweaks.

  • Monthly “state of the restaurant” discussions sharing progress and next steps.

Critical view: Many transformations stall because leaders declare victory after initial gains. The true test of resilience is whether new habits survive staff changes, busy periods, and external shocks. Without visible leadership commitment and regular review, restaurants risk returning to old patterns within another 90 days (Zellis, 2025; Food Council UK, 2024).

 

Putting it all together: a sample 90‑day structure

 

While every concept is different, a simplified framework could look like this:

  • Days 1–30:

    • Diagnose P&L, menu, and labour.

    • Implement basic onboarding and role clarity.

    • Capture initial KPIs and identify quick financial and service wins.

  • Days 31–60:

    • Optimise menu, schedule, and guest journeys using data.

    • Introduce 1–2 supportive tech tools.

    • Refine promotions and revenue architecture.

  • Days 61–90:

    • Lock in SOPs, checklists, and leadership routines.

    • Embed feedback loops and recognise high‑impact behaviours.

    • Decide the next 90‑day cycle based on updated KPIs.

From a consulting standpoint, this approach is powerful because it is both structured and flexible. It allows Bald Consulting to tailor each element to concept, location, and market segment, while using a consistent framework and metric set to demonstrate ROI.

 

Conclusion

The Resilient Restaurant series has shown that forces reshaping hospitality—cost shocks, guest expectations, technology, sustainability, flexible workforces—are not temporary. The 90‑day roadmap translates these themes into a practical path forward. Operators who commit to disciplined, time‑bound change—anchored in clear metrics and human‑centred culture—stand the best chance of not merely surviving 2025, but emerging stronger, more focused, and genuinely resilient.

 

References

Food Council UK. (2024, December 31). UK restaurants insight report 2025–2027. https://foodcouncil.uk/restaurants

GoAudits. (2025, June 4). Hotel KPIs: Essential metrics to track hotel operations. https://goaudits.com/blog/hotel-kpis/

Hcareers. (2024, May 20). The first 90 days: A guide for new hospitality managers. https://www.hcareers.com/article/career-advice/the-first-90-days-a-guide-for-new-hospitality-managers

INTELITY. (2025, October 4). The 5 KPIs smart hotel GMs are watching to win in 2025. https://www.intelity.com/blog/the-5-kpis-smart-hotel-gms-are-watching-to-win-in-2025/

LeadDev. (2025, November 11). A new manager’s guide to a 30–60–90‑day plan. https://leaddev.com/career-development/your-30-60-90-day-plan-new-manager

Indeed. (2025, March 27). 30–60–90 day plan (with template and example). https://www.indeed.com/career-advice/starting-new-job/30-60-90-day-plan

PoachedJobs. (2025, September 7). Restaurant onboarding: Cut 90‑day turnover in half with this plan. https://blog.poachedjobs.com/2025/09/08/restaurant-business/restaurant-onboarding-first-30-days/

RestaurantOwner.com. (2025). Restaurant systems: 90‑day plan on which systems to implement first. https://www.restaurantowner.com/public/Restaurant-Systems-90day-Plan-on-Which-Systems-to-Implement-First.cfm

The KPI Institute. (2025, November 25). Top KPIs every hospitality and tourism professional should track in 2025. https://news.kpiinstitute.org/top-kpis-every-hospitality-and-tourism-professional-should-track-in-2025/

Zellis. (2025). From pressure to progress: The state of restaurant HR in 2025. https://zellis.com/resources/blog/from-pressure-to-progress-the-state-of-restaurant-hr-in-2025/

 

 

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